Email Marketing for Civic, Social & Membership Organizations

Use email to increase member participation and retention and expand your reach to gain new members. Learn how with content ideas, examples, tips and success stories from other organizations like yours.

Ideas for Your Next Email Campaign

Highlight upcoming events and what makes them can't-miss to drive attendance.

Spotlight an outstanding member for their contributions to strengthen member connections and gain volunteers, if needed.

Recap your last successful event to encourage future participation.

Share the latest news headlines or trends related to your organization and include your commentary to keep your members engaged.

Announce projects your organization is working on to inspire your members and gain volunteers, donations, or a deeper connection.

See how to put them to work

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Template Design Tips

Get visual inspiration & tips to help you create emails that get opened, read, and clicked.

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Template: Annual

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A subject line that provides a sneak peak at the best content in the email encourages recipients to read more.

From email address that professionally represents your organization.

Previewing your email on a mobile device for quality ensures maximum reach and engagement.

Logo and brand colors lets recipients quickly recognize the email is from a business or person they know and trust.

Short copy makes it easy for recipients to gain interest and increase the likelihood they will read the whole email.

One call to action for each message telling recipients exactly what you want them to do will help reach your marketing goals.

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Organizations like yours love the results they see with Constant Contact

“I would say the biggest benefit is that everything is saved in one place. It gives me a complete picture of my outreach efforts and the best ways to reach my community. My advice would be to jump in and use it!”

Courtney Hendricson, Town Liaison in Enfield, CT

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